History
Drive-thrus were developed in the 1950s to make fast-food even faster. Drive-thrus have been surging in popularity—nearly 40% of consumers reported they’re using the drive-thru more often. To stay competitive, providing solid drive-thru service can be make or break for a restaurant.
If 2019 was the unofficial summer of hard seltzer, no brand made a bigger splash than White Claw. Sales of the brand were up 250% since it was introduced in 2016 and White Claw is the #1 brand fronting a $1 billion industry. White Claw isn’t just seltzer with a spirit like vodka added to it. It’s actually brewed like beer. It’s made with a mixture of gluten-free grains and sugars. That mixture is fermented into alcohol, which is then purified to remove odors, colors and tastes. It then mixes that base with water and other flavors, which keeps the alcohol percentage lower than that of a spirit or wine drink. But White Claw is just one of many brands enjoying the recent growth in demand for hard seltzer. Part of the reason for their popularity is simple: hard seltzers are comparable to beer in terms of alcohol percentage but tend to have fewer calories and carbs. This proves to be a strong selling point, with hard seltzer brands becoming very good at pushing that message to the masses. Hard seltzer holds 3.4% of the total share of the beer, flavored malt beverages and cider market, but the dramatic increase in popularity hasn’t gone unnoticed. Big beer has entered the playing field. Anheuser-Busch (AB INBEV), the big beer giant behind Bud Light and Natural Light, acquired what’s now known as Bon + Viv from Nick Shields, the so-called founding father of spiked seltzer, in 2016. In August 2019 they introduced Natural Light Seltzer to their portfolio and sold about 480,000 12-packs in three months. White Claw’s biggest competitor is Boston Beer Company’s Truly, which grew sales 177% in 2019. The company says Truly is now larger than established beer brands like Stella Artois and Blue Moon. But what does the added competition mean for White Claw?
When the most powerful executives in the world have a problem they just can't crack, many of them turn to McKinsey - a prestigious and secretive consulting firm that has been influencing business and government decisions for decades. But now, as consumers require more transparency, the company has been thrust into the spotlight.
VICE on HBO looks at factors that led to the 2008 financial crisis and the efforts made by then-Treasury Secretary Henry Paulson, Federal Reserve Bank of New York President Timothy Geithner, and Federal Reserve Chair Ben Bernanke to save the United States from an economic collapse. The feature-length documentary explores the challenges these men faced, as well as the consequences of their decisions.
Blue Bottle Coffee offers drip coffee that costs roughly $5 per cup at more than 75 cafe locations around the world. The company touts its high-quality single-origin, freshly roasted artisanal beans. Based on Nestle's 2017 purchase of a majority stake in Blue Bottle the latter has a valuation of more than $700 million. Before he founded Blue Bottle, James Freeman was a struggling classical musician roasting his own fresh beans as a hobby. Since he was obsessed with drinking the freshest cup of coffee he could find he purchased raw, green coffee beans before heating them himself. Freeman felt that most retail coffee chains over-roasted their beans.
Motorola Mobility has not wowed customers or reviewers since the Motorola Droid in 2009. Since then, the company has low on the smartphone market share charts. But the announcement of a new folding Razr smartphone has breathed new excitement into the company. It has left onlookers wondering if this phone could pull Motorola Mobility out of obscurity.
In this video we take a look at the Enron story. At over $60 billion being scammed away from the public, they were the biggest fraud in history. Yes, even bigger than Theranos.
Theranos, what seemed like one of the most ground breaking companies of the 21st century ended up being one of Silicon Valley's greatest failures. How did Elizabeth Holmes manage to fool the world? In this video we find out the twisting rollercoaster of a story.